1. What Are Cookies
Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and supply information to the site operators.
Cookies may be set by the website you are visiting ("first-party cookies") or by third parties whose services are embedded in the page ("third-party cookies"). Cookies can remain on your device for different periods of time. "Session cookies" exist only while your browser is open and are deleted automatically once you close the browser. "Persistent cookies" survive after your browser is closed and can be used to recognize your device when you reopen your browser and revisit the site.
In addition to cookies, we may use similar technologies such as web beacons (also known as pixel tags or clear GIFs), local storage, and browser fingerprinting to collect information and improve your experience.
2. How We Use Cookies
We use cookies and similar technologies for the following purposes:
- Authentication & Security: To verify your identity when you log in, maintain your session, and protect against unauthorized access to your account.
- Preferences & Settings: To remember your settings, language preferences, dashboard configurations, and other customizations.
- Analytics & Performance: To understand how visitors use the Service, which pages are most popular, how users navigate between pages, and to identify and fix errors or performance issues.
- Functionality: To enable enhanced features such as live vehicle tracking map preferences, saved fuel finder filters, and report configurations.
- Advertising & Marketing: To deliver relevant advertisements and measure the effectiveness of our marketing campaigns across different channels.
3. Types of Cookies We Use
The following table describes the categories of cookies used on the FuelAtlas platform:
| Category | Purpose | Examples | Duration |
|---|
| Essential | Required for the Service to function properly. These cookies enable core functionality such as user authentication, session management, security features, and CSRF protection. The Service cannot operate without these cookies, and they cannot be disabled. | fuelatlas_session, csrf_token, auth_token | Session / 24 hours |
| Performance | Collect anonymous information about how visitors use the Service, including which pages are visited most often, time spent on pages, error messages encountered, and navigation patterns. This data helps us improve the Service's performance and user experience. We use Google Analytics 4, which reports it to us in aggregate. | _ga, _ga_* | Up to 2 years |
| Functional | Allow the Service to remember choices you make and provide enhanced, personalized features. This includes remembering your preferred dashboard layout, map view settings, report filters, unit preferences (gallons/liters), and timezone settings. These cookies improve your experience but are not strictly necessary. | fa_preferences, fa_dashboard_layout, fa_map_settings | 1 year |
| Targeting | Used to deliver advertisements that are relevant to you and your interests. They also help measure the effectiveness of advertising campaigns and limit the number of times you see an advertisement. These cookies are set by Google Ads, through Google Analytics, when you arrive from one of our ads, so that we can tell which campaigns lead to sign-ups. | _gcl_au, _gcl_aw | Up to 2 years |
4. Managing Cookies
You have the right to decide whether to accept or reject cookies (other than essential cookies, which are necessary for the Service to function). You can manage your cookie preferences in several ways:
4.1 Cookie Consent Banner
When you first visit the Service, a cookie consent banner will be displayed allowing you to accept all cookies or manage your preferences. You can change your cookie settings at any time by visiting the Cookie Preferences section in your account settings.
4.2 Browser Settings
Most web browsers allow you to control cookies through their settings. You can typically set your browser to block or delete cookies, or to alert you when cookies are being set. Please note that if you disable or block certain cookies, some features of the Service may not function properly. Below are links to cookie management instructions for common browsers:
4.3 Opt-Out of Analytics
You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on. For visitors in the European Economic Area, the United Kingdom and Switzerland, Google Analytics and Google Ads cookies stay off until you accept them in our cookie banner (Google Consent Mode); until then Google receives only cookieless signals.
When you register a company, we also store where your visit came from (the campaign tags or ad click identifier in the link you followed, the referring website and the page you landed on) with your company account, so that we know which of our marketing reaches customers. This is kept in your browser's local storage until you register and is not shared with third parties.
4.4 Do Not Track
Some browsers offer a "Do Not Track" (DNT) setting that sends a signal to websites you visit indicating that you do not wish to be tracked. There is currently no universally accepted standard for how websites should respond to DNT signals. We currently do not respond to DNT signals, but we will update this policy if a standard is established.
5. Third-Party Cookies
Some cookies on the Service are placed by third-party services that appear on our pages. We do not control these third-party cookies. The third parties that set cookies through the Service include:
- Google Analytics (Google LLC): Web analytics service that tracks and reports website traffic. For more information, see Google's Privacy Policy.
- Stripe, Inc.: Payment processor that uses cookies for fraud prevention and payment processing functionality. For more information, see Stripe's Privacy Policy.
- Google Ads (Google LLC): Advertising platform that uses cookies to measure which of our ads lead to sign-ups. See how Google uses information from sites that use its services.
- LinkedIn: Professional networking platform that may set cookies for advertising purposes.
- Intercom: Customer messaging platform used for live chat support. For more information, see Intercom's Privacy Policy.
We encourage you to review the privacy policies of these third-party providers to understand their data practices and your options for opting out.
6. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes in technology, or for other operational, legal, or regulatory reasons. When we make changes, we will update the "Last updated" date at the top of this policy and, where appropriate, notify you through the Service or by other means.
We encourage you to periodically review this Cookie Policy to stay informed about how we use cookies and related technologies. Your continued use of the Service after any changes constitutes your acceptance of the updated policy.